How To Host a Virtual Conference on a Shoe-String Budget (Infographic)

From big trade shows like IBM’s Think Digital, to webinars, to cozy Google Meet sessions with small groups of industry peers, all conferences are now digital conferences. And that levels the playing field in a lot of ways. Companies that normally lack the means to book a venue and host a conference can now plan … Read more

What five news-SEO experts make of Google’s new, “Full Coverage” feature in mobile search results

30-second summary: Google recently rolled out the “Full Coverage” feature for mobile SERPs Will this impact SEO traffic for news sites, SEO best practices, and content strategies? Here’s what in-house SEOs from The LA Times, New York Times, Conde Nast, and prominent agency-side SEOs foresee Google’s “Full Coverage” update rolled out earlier this month – … Read more

Tackling Mental Health at Seer

Working at Seer in 2020+ When you ask Seer team members about the pace at Seer, the answer is some form of ‘fast’. We move fast, we break things. That pace is great for innovation, autonomy, and exploration. But, it can also bring challenges. Now sprinkle on a year including a global pandemic, social injustice, … Read more

6 Eye-Opening B2B Content Marketing Statistics for 2021

“You can come up with statistics to prove anything, Kent. Forty percent of all people know that.” – Homer Simpson Homer might be right, generally speaking. But I still maintain that good, accurate, timely statistics from trusted sources can serve as vital guideposts and benchmarking tools, especially when it comes to business strategy. This certainly … Read more

Problem Solved: Increase B2B Content Marketing Success by Conquering 4 Conundrums

In his recently-published book, What’s Your Problem: Become a Better B2B Marketer by Enhancing Your Problem-Solving Skills, Steve Goldhaber argues that the discipline of content marketing boils down to a simple consistent objective: solving problems. It’s a reasonable framing. Almost every piece of marketing content is essentially aimed at solving a problem. This really gets … Read more

How To Create a Twitter Landing Page (With 7 Examples)

Hellooo? Anybody out there? Sometimes, posting on social media can feel like shouting into a void—especially on a high-volume, short-form medium like Twitter.  You pour time and resources into building an audience, curating and crafting interesting content, and hope your message doesn’t get lost in the mix. You might run paid campaigns to target a … Read more